For-Sight has joined Net Affinity and Smarthotel, enhancing guest relationships and personalised experiences in hospitality technology.
For-Sight is delighted to announce that it has joined Net Affinity and Smarthotel, becoming part of a growing family of hospitality technology businesses.
The acquisition marks an important milestone in For-Sight's journey, strengthening its ability to help hoteliers build deeper guest relationships, deliver more personalised experiences and drive sustainable revenue growth.
For-Sight has built its reputation on helping hotels make better use of their guest data. Through its Customer Relationship Management (CRM), Customer Data Platform (CDP) and marketing automation solutions, the company enables hotels to understand their guests, deliver more relevant communications and encourage repeat business.
Building on our strengths
As part of the acquisition, For-Sight will contribute to a broader vision of connected hospitality technology, bringing together guest insights, booking technology, distribution and payments.
Over time, this could help hotels develop a more complete understanding of their guests, from initial booking and pre-arrival communications through to personalised experiences, additional services and post-stay engagement.
The combination also lays the groundwork for more tailored guest offers, relevant upselling and stronger long-term guest loyalty.
Co-Founders Allan Nelson and Richard Bolton are leaving For-Sight on completion of the acquisition. We are deeply grateful for their vision, dedication and the strong foundation they have built, and wish them every success in their next chapter.
Allan Nelson, Co-founder of For-Sight, commented:
What this means for our customers
For existing For-Sight customers, it remains business as usual.
Our products, services, support arrangements and existing agreements remain unchanged. Customers will continue working with their familiar For-Sight account and support contacts and receiving the same dedicated service.
Looking ahead, being part of Hotel Tech Group will broaden the range of complementary hospitality technology solutions available to customers, while continuing to support the systems and providers they already use.
Learn more about Hotel Tech Group, Smarthotel and Net Affinity.