Carly writes practical guides for hoteliers who want their marketing to work smarter, turning the trends and tactics everyone's talking about into clear steps you can act on. If you've ever read a marketing article and been left unsure what to do next, her posts are for you: focused on what actually helps you understand your guests and earn their return.
Summer guests don't have to be one-time visitors. See how hotels use segmentation and win-back campaigns to turn guests into repeat direct bookings.
The key features Independent Hotels should look for in a hotel CRM, and how a small team gets the most from each to transform their marketing.
Get to know Paige, Customer Success Specialist at For-Sight, on building relationships and what helps hotels get the most value from their CRM.
Choosing hotel CRM software in 2026? 8 questions to ask on guest data, PMS integration, direct bookings, cost and support.
Get to know John, For-Sight's DevOps Engineer, and go behind the scenes of the work that keeps the platform fast, reliable, and hotel guest data...
Hotel PMS vs CRM explained: the key differences and why pairing a CRM with a PMS helps hotel marketers to market smarter and drive more direct...
Get to know Justine, For-Sight's Marketing Manager, and learn about the marketing trends that hoteliers should be focusing on right now.
How to show up in AI search results for hotels: five practical steps any team can take, and why your direct booking strategy still matters more than...
Hotel email personalisation doesn’t just mean writing a different message for every guest. Here's how you use your data to deliver smarter campaigns!
The Hotel Marketer's Guide to Guest Segmentation: A practical framework that powers relevant, automated communication and better stays.
Discover how measuring campaign success allows hotel marketing teams to confidently demonstrate impact using clear data and explore what to track.
Discover how adopting a hotel loyalty programme is an investment that drives revenue and builds long-term relationships with your guests.